Purpose
To establish order & identity in brand & communications for flourishing organisations
Symbolwork exists to bring significant positive impact to the look, feel, and message of small and medium-sized organizations. We want to look back on our work and know that we have been consequential to the positive growth and quality of hundreds of enterprises and cultural endeavors. We also want to develop our company mindful of the beautiful life, planet, and universe we find ourselves within.
We collaborate with people to help bring about an authentic identity for their endeavors. We work with organizations’ style through their logo, color and tone, typography, and core communications materials including stationery, uniforms, and signage. We weave this into the substance of the company, which we help draw out and form into coherent visual and verbal frameworks.
It is fundamental to our work to gain a deep understanding of what our clients are and want to achieve. We listen, ask questions, read, look, explore, investigate, and conceptualize. Our comprehensive approach includes photography, graphic design, website production, print production, and much more.
Values
To work to the peak of our powers in service to optimum expression
Design Values
Details
Brutal simplicity/Ockhams Razor
Vision
To sensibly grow for the long-term without short-term exploitation
Symbolwork is a design company that helps its clients to make their value proposition clear and compelling. It does this by bringing order and identity to a company’s brand and communications. Any one of our clients using the materials we make needs an efficient and effective way of doing this, hence order is critical. An organisation’s brand and communications must be distinct and authentic, as well as reflective of the organisation itself, hence, identity is crucial.
With an attractive and authentic brand, and communications that are consistent with this, people will be able to clearly discern the attitude, quality and service that can be expected from an organisation.
Office & Studio
Knightsbridge & Lingfield
Symbolwork’s office is at Pavilion, Knightsbridge, London. Here we meet with our clients to work on projects together.
We also work from the ‘Summerhouse’ in Lingfield, Surrey. It is a space dedicated to fast and exacting computing, as well as broad and high-quality production, such as printing and making.
We visit our clients in London, across the UK, and the USA.
Projects are collaborative and result in a well-ordered, cloud-based, delivery system that is easily accessed and utilised.
History
Established 2020
Following graduation from the Courtauld Institute of Art in 2001, and stints at M&C Saatchi and Mill Film, Cameron left for Sydney, Australia to join Touchbase, a worldwide communications technology services company. Touchbase constituted around two hundred people and ten offices in major city centres across Asia, Australasia, Europe and North America. During this time he became responsible for the company’s global brand and communications. In early 2011 Cameron left to pursue photography projects, during which he undertook an eight-year documentary project at Heveningham Hall (please see cameronmaynard.com/heveningham-hall-books). In 2019 Cameron helped Empaxis, a Financial Services company based in Los Angeles and Delhi, to transform their brand and communications. This experience, together with that of working with Heveningham Concours, led him back to brand and communications and the belief that he had the potential to help organisations to significantly and positively transform their look, feel and message. Symbolwork was founded in August 2020 by Cameron Maynard. Since this time Symbolwork has helped manyu flourishing organisations to establish order & identity in their brand and communications.